Looking forward to seeing the results of your focus group posted. In address of the evaluation questions, it would be better to comment on specific examples in your audience feedback - perhaps this will be illustrated in the video's that you want to post. I feel that you understand the use of the decoding model that Hall comment's on - in terms of preferred, negotiated and oppositional readings, but you need greater application of this model to your audience responses then draw out the conclusions that you make. Also you seem to have focused on the music video - what about the poster and digipak? Once the video is posted can you develop your task in accordance with the points I make above? Excellent effort on task.
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