Evaluation Task Three

Feedback on evaluation Task Three

Looking forward to seeing the results of your focus group posted.  In address of the evaluation questions, it would be better to comment on specific examples in your audience feedback - perhaps this will be illustrated in the video's that you want to post.  I feel that you understand the use of the decoding model that Hall comment's on - in terms of preferred, negotiated and oppositional readings, but you need greater application of this model to your audience responses then draw out the conclusions that you make.  Also you seem to have focused on the music video - what about the poster and digipak?  Once the video is posted can you develop your task in accordance with the points I make above?  Excellent effort on task.

Evaluation Task 3 - Focus Group

As seen in our focus group, they found the video intresting to watch and agreed that they would happily view it again. However, when asked it seemed that they didnt grasp the concept of the video, we had the opinion that it was domestic violence, but then beacuse it was being performed on each other that they got confused. Once told that it ws about S&M they said it made far more sense to them. There was a debate about which ages they thought it should be shown to, one person said age 12 but another highly disagreed and said no more 14-15 plus. This is what we had settled on, more to this age range. However, in this focus group they were all of the age of 17years and when we asked the older generation they said they would not want to watch it, or show it to their children. They liked the digipak and poster and thought that it all linked in well nicely, although they would make the band poster look more edgy to suit the style of the video. Draw backs with our focus group could be is that they were all female. which meant they would have a very different response to how a male would view it. Otherwise, it was an effective means of getting audience feeback, from the audience that we were focusing on.



In relation to our questionaire there were 2 boys and 3 girls each of whom answered indiviudally a questionaire. They aged from the ranegs of 16-17 and all decided bar one boy that the video made them feel slightly disturbed and was expressing wider issues that society tries to hide.


Looking at Hall, we decided that our prefered reading would be for people to understand the concept of S&M and to realise that this type of thing is not uncommon and that these issues are often ignored. The negotiated reading would be that they didnt really understand the concept and thought it was more like domestic violence but still found that these issues needed to be addressed. The oppositional reading would be that they found it disturbing and would not like to watch it againa dn just found it to have a pointlesss meaning. With this in mind it was interesting that most of our focus group had a negotiated reading but still found it interesting to watch. And once told about the concept foudn that they had easily missed the prefered reading and if had been watching closer could have understood it better.



Our audience was deffenetly not passive, they were active memebers in deciding what our video was abotu and what worked and didnt. All this information helped because it meant that before we would release our Music Video we could accomidate to our audiences preferences.

Evaluation Task 3 - Part 1

Here we have screen shots of Youtube and Facebook comments which have been said by the public, in regard of our Music Video:

From this part of our audience we got the general feedback that they found that the video was slickly edited and well put together. They seemed shocked at the concept of our video but intrigued at the same time. Our audience also agreed that our band image suited the song and that the song suited the concept, and that everything tied up well with each other.

Feedback on evaluation Task 2

I like the presentation, in fact this is excellent.  I particularly think that you have carefully considered the consistency of the campaign and it's placement.  You have clearly considered the controversial nature of the video and images and how this may be scheduled without upsetting the audience.  In fact I think you have nailed an explanation of what controversy is caused in the music video and how this fits into the overall campaign and brand image of the band.  You attempt to sustain this image across the MV and ancillary tasks.  I also think that you incorporate Dyer's star image well into your entry which again adds depth to the arguments that you make.

Our questionaire

Questionnaire:

Circle answers

• Are you male/female?           

• How old are you?

• What’s your favourite music genre?

• What did you think was the concept of our video?

• Did you find it disturbing?

• Would you want to watch it again? If so where and when?

• Would you send it to your friends?

• What did you think the band image was?

• Is there anything you would change?

• Do you like the video? If so what did you like about it?

• What did you not like about it?

• Do you think the poster and video linked together?

• Would you buy the album?

• Did you like the digipak design?

• What would you get out of watching the video?

• Do you feel you relate to the band? If so how and why?

• Do they represent you in anyway?

• What do this band stand for?

• What attitudes to they represent?

• Is there a message? If so, what?

• What do you think could be improved in any of the products?

• Do you think they all seem like they are from the same band? Or there some differences in the image?

Evaluation Task 2

Evaluation Task 1 – Conventions