As seen in our focus group, they found the video intresting to watch and agreed that they would happily view it again. However, when asked it seemed that they didnt grasp the concept of the video, we had the opinion that it was domestic violence, but then beacuse it was being performed on each other that they got confused. Once told that it ws about S&M they said it made far more sense to them. There was a debate about which ages they thought it should be shown to, one person said age 12 but another highly disagreed and said no more 14-15 plus. This is what we had settled on, more to this age range. However, in this focus group they were all of the age of 17years and when we asked the older generation they said they would not want to watch it, or show it to their children. They liked the digipak and poster and thought that it all linked in well nicely, although they would make the band poster look more edgy to suit the style of the video. Draw backs with our focus group could be is that they were all female. which meant they would have a very different response to how a male would view it. Otherwise, it was an effective means of getting audience feeback, from the audience that we were focusing on.
In relation to our questionaire there were 2 boys and 3 girls each of whom answered indiviudally a questionaire. They aged from the ranegs of 16-17 and all decided bar one boy that the video made them feel slightly disturbed and was expressing wider issues that society tries to hide.
Looking at Hall, we decided that our prefered reading would be for people to understand the concept of S&M and to realise that this type of thing is not uncommon and that these issues are often ignored. The negotiated reading would be that they didnt really understand the concept and thought it was more like domestic violence but still found that these issues needed to be addressed. The oppositional reading would be that they found it disturbing and would not like to watch it againa dn just found it to have a pointlesss meaning. With this in mind it was interesting that most of our focus group had a negotiated reading but still found it interesting to watch. And once told about the concept foudn that they had easily missed the prefered reading and if had been watching closer could have understood it better.
Our audience was deffenetly not passive, they were active memebers in deciding what our video was abotu and what worked and didnt. All this information helped because it meant that before we would release our Music Video we could accomidate to our audiences preferences.
In relation to our questionaire there were 2 boys and 3 girls each of whom answered indiviudally a questionaire. They aged from the ranegs of 16-17 and all decided bar one boy that the video made them feel slightly disturbed and was expressing wider issues that society tries to hide.
Looking at Hall, we decided that our prefered reading would be for people to understand the concept of S&M and to realise that this type of thing is not uncommon and that these issues are often ignored. The negotiated reading would be that they didnt really understand the concept and thought it was more like domestic violence but still found that these issues needed to be addressed. The oppositional reading would be that they found it disturbing and would not like to watch it againa dn just found it to have a pointlesss meaning. With this in mind it was interesting that most of our focus group had a negotiated reading but still found it interesting to watch. And once told about the concept foudn that they had easily missed the prefered reading and if had been watching closer could have understood it better.
Our audience was deffenetly not passive, they were active memebers in deciding what our video was abotu and what worked and didnt. All this information helped because it meant that before we would release our Music Video we could accomidate to our audiences preferences.
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