Final Music Video

Final Digi Pak

Final Poster

Task 4: Media Technology in poster and digipak

To create our poster and digipak we used Adobe Photoshop in order to create a proffesional looking result. It is an artistic tool for digiatal craftmens. For example in our CD digipk we have been able to layer images to create a realistic and proffessional looking produtct which promotes the star image.


Image manipulation is evident from the orginal photo to its final outcome. For example the music poster although reliant upon are souced imafers we gad to ensure it approoriately scaled and not stretched. The image was so dominant it had to be composed and focused.

Photoshop alos opperates upon the principle of layering. The CD digipak involved graphic font, images and text. By using layers I was able to create a conventional digipak. The layering enabled me to produce my own orginal product.


The tools we used in photoshop were the cropping: image adjusments and filters. In orderto create the right contrast levels it had to be adjusted and matched other articles in the campaign.



Layout and desgin through photoshop enabled us to porduce this campiagn with its own aesthetic look. Photoshop as a creative tool enabled me to enhance my digital and technology understanding and creativity.

Task 4

Feedback Directors Commentary

Excellent and considerate understanding of the technologies used in production of the video, for example in terms of digital picture quality and the use of FCP.  There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching.  This is sustained and thorough and accurate in discussion of the branded themes of the MV of S&M.  The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting Excellent command of terminology and well presented – understands and discusses convergence really well.  There is sustained justified decision making links between the technologies used the product and audience reception.

This is a well considered documentary, well done.

Task 4: evaluation on your pre production

Before shooting or editing our video, we had to storyboard our chosen music video in order to see what would be happenng where. Storyboarding involves drawing pictures of what will be happening in each scene, writing what lighting, what shot type and how long the shot will be. For example: Close up of lead singer, dark lighting for approz 5seconds. The point of storyboarding is that on the day we have an accurate outline second by second of what shots we wanted and how we wanted it to look. It acted as a rough cut for our video. Because of how media technoliges have advanced we were able to film out story board up against a white wall. put it onto final cut pro with a wav. file of our song, and edit it together into a sotry board anamtic. This was helpful because it meant we had a rough idea of how our product could eventually look, and what might needed to be changed or adapted if a certain shot was too long or didnt work well next to another one. A story board looks like this:



The internet has been a vital tool to helping us in pre-production. This EBlogger site itself has allowed to to document our whole process of making a video in succint order with headings and dates, plus it also allows us to publish in powerpoints and pressies.

Youtube was of course imperitivie to us being able to plan our music video. Being able to surf the this site and watch almost every music video we wanted to meant that we had unlimited research devices. This new media technolgy meant that we had infite resources at our disposal and we could look up videos and take inspiration from them. Plus, we could see what audiences had commented on the videos to see if this direction is well recieved by a mass audience or if controversy is found unappealing by to many for it to have any effect.

This video 'Smack my Bitch up' is one of the biggest videos with controversy sorrounded around it, so by looking at the comments on it we could see that people enjoyed it.

Moblie phones are a new media technology which have been essential in the helping of our pre production. When we have been on the go and no had time to get out a proper camera and we needed to take aq picture of a set desgin or poster desgin we can simply take a picture on on phone and upload straight onto the internet and post it on our blog. This is a impeciably usful resource becasue we are constantly on our phones and so being able to pop up information in the space of seconds ontot eh internet has speeded along our progress profoundly.





Overall, these new media tehcnologies have vastly inproved our work in pre production as it had allowed us to create everything digitally without hassle and to quick effect.

Evaluation Task Three

Feedback on evaluation Task Three

Looking forward to seeing the results of your focus group posted.  In address of the evaluation questions, it would be better to comment on specific examples in your audience feedback - perhaps this will be illustrated in the video's that you want to post.  I feel that you understand the use of the decoding model that Hall comment's on - in terms of preferred, negotiated and oppositional readings, but you need greater application of this model to your audience responses then draw out the conclusions that you make.  Also you seem to have focused on the music video - what about the poster and digipak?  Once the video is posted can you develop your task in accordance with the points I make above?  Excellent effort on task.

Evaluation Task 3 - Focus Group

As seen in our focus group, they found the video intresting to watch and agreed that they would happily view it again. However, when asked it seemed that they didnt grasp the concept of the video, we had the opinion that it was domestic violence, but then beacuse it was being performed on each other that they got confused. Once told that it ws about S&M they said it made far more sense to them. There was a debate about which ages they thought it should be shown to, one person said age 12 but another highly disagreed and said no more 14-15 plus. This is what we had settled on, more to this age range. However, in this focus group they were all of the age of 17years and when we asked the older generation they said they would not want to watch it, or show it to their children. They liked the digipak and poster and thought that it all linked in well nicely, although they would make the band poster look more edgy to suit the style of the video. Draw backs with our focus group could be is that they were all female. which meant they would have a very different response to how a male would view it. Otherwise, it was an effective means of getting audience feeback, from the audience that we were focusing on.



In relation to our questionaire there were 2 boys and 3 girls each of whom answered indiviudally a questionaire. They aged from the ranegs of 16-17 and all decided bar one boy that the video made them feel slightly disturbed and was expressing wider issues that society tries to hide.


Looking at Hall, we decided that our prefered reading would be for people to understand the concept of S&M and to realise that this type of thing is not uncommon and that these issues are often ignored. The negotiated reading would be that they didnt really understand the concept and thought it was more like domestic violence but still found that these issues needed to be addressed. The oppositional reading would be that they found it disturbing and would not like to watch it againa dn just found it to have a pointlesss meaning. With this in mind it was interesting that most of our focus group had a negotiated reading but still found it interesting to watch. And once told about the concept foudn that they had easily missed the prefered reading and if had been watching closer could have understood it better.



Our audience was deffenetly not passive, they were active memebers in deciding what our video was abotu and what worked and didnt. All this information helped because it meant that before we would release our Music Video we could accomidate to our audiences preferences.

Evaluation Task 3 - Part 1

Here we have screen shots of Youtube and Facebook comments which have been said by the public, in regard of our Music Video:

From this part of our audience we got the general feedback that they found that the video was slickly edited and well put together. They seemed shocked at the concept of our video but intrigued at the same time. Our audience also agreed that our band image suited the song and that the song suited the concept, and that everything tied up well with each other.

Feedback on evaluation Task 2

I like the presentation, in fact this is excellent.  I particularly think that you have carefully considered the consistency of the campaign and it's placement.  You have clearly considered the controversial nature of the video and images and how this may be scheduled without upsetting the audience.  In fact I think you have nailed an explanation of what controversy is caused in the music video and how this fits into the overall campaign and brand image of the band.  You attempt to sustain this image across the MV and ancillary tasks.  I also think that you incorporate Dyer's star image well into your entry which again adds depth to the arguments that you make.

Our questionaire

Questionnaire:

Circle answers

• Are you male/female?           

• How old are you?

• What’s your favourite music genre?

• What did you think was the concept of our video?

• Did you find it disturbing?

• Would you want to watch it again? If so where and when?

• Would you send it to your friends?

• What did you think the band image was?

• Is there anything you would change?

• Do you like the video? If so what did you like about it?

• What did you not like about it?

• Do you think the poster and video linked together?

• Would you buy the album?

• Did you like the digipak design?

• What would you get out of watching the video?

• Do you feel you relate to the band? If so how and why?

• Do they represent you in anyway?

• What do this band stand for?

• What attitudes to they represent?

• Is there a message? If so, what?

• What do you think could be improved in any of the products?

• Do you think they all seem like they are from the same band? Or there some differences in the image?

Evaluation Task 2

Evaluation Task 1 – Conventions