Which record company is your artist signed to? what kind of company is it?
Our artist will be signed to XL record companies who have quite a diveresed range of artists to their repertoire. Their main artists opperate within the comercial end of the alternative spectrum. Artists such as 'Vampire Weekend', 'Raidiohead' and 'The White Stripes' who make alternative music that is crossed over to have mainstream success. Furthermore int he words of Keith Negus 'they have achieved an organic growth' through playing live gigs, music reviews and building up and word of mouth following over a few years. Although in the case of Vampire weekend they may have appeared to have an overnight success, but they had been a part of the Brookland music scene for a number of years and formulated their group sound while at Harvard. Radiohead re-released the song three times in order to make it a success, and help create them to be a more comercially viable band.
In the case of all of these bands they have achieved an organic growth whilst at the same time maintaining their artistic integrity.
Our artist will be signed to XL record companies who have quite a diveresed range of artists to their repertoire. Their main artists opperate within the comercial end of the alternative spectrum. Artists such as 'Vampire Weekend', 'Raidiohead' and 'The White Stripes' who make alternative music that is crossed over to have mainstream success. Furthermore int he words of Keith Negus 'they have achieved an organic growth' through playing live gigs, music reviews and building up and word of mouth following over a few years. Although in the case of Vampire weekend they may have appeared to have an overnight success, but they had been a part of the Brookland music scene for a number of years and formulated their group sound while at Harvard. Radiohead re-released the song three times in order to make it a success, and help create them to be a more comercially viable band.
In the case of all of these bands they have achieved an organic growth whilst at the same time maintaining their artistic integrity.
What are the implications of its resources?
Since Xl have signed Adele and she became world wide they have now far more resources accessible to them. Also our type of artist is very much left of centre which is similer to Radiohead they would not need say a performance which matches that of Lady GaGa as they are far more low key and not trying to be world wide pop performers, so wouldnt need the resorces that an atrist such as her would need.
Who would the target audience be?
The target auidence is primarilyy from yhe ages of 16-25 as the song is indie/rock which will appeal to this age of audience, also this age is mainly students who will most likely be the ones to listen to our artist. however, the secondary audience will be 25 plus because of the sexual context which is present in our music video.
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