The Artic Monkeys are a boy band of 4, all of them came from Sheffield which makes them relatable to their fans as they are consdered as 'normal boys'. Most of their videos are from live footage which allows the audience to see what they are like on and off stage, their song 'Fake Tales of SanFransico' had a small budget of 1000 pounds which again makes it more relatble as it is nothing flashy or to high tech. They also filmed their instruments playing which is a sign of rockstars and not just mainstream artists, similary bands such as 'Guns n Roses' had shots of Slash playing his guitre, which is where the idea may have arisin from.
http://www.youtube.com/watch?v=b70Crpl2s2U&feature=player_embedded
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