Lilly Allen in this song has a very feminist view and a complete narrative about her breaking up with a boy, which would appeal to the female audience, in comparison to the Artic Monkeys this was a high budget video with a narrtive and not just shots of the band, she was also given a lot of camera time which inforces upon the audience who she is and who they are watching, so it seems to be a lot more about just getting fans. She does want to relate to a wide audience though of teenagers who are rebellious as it seems to them that they are being understood, another artist who did this similary was Avril Lavinge.
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