Excellent and considerate understanding of the technologies used in production of the video, for example in terms of digital picture quality and the use of FCP. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching. This is sustained and thorough and accurate in discussion of the branded themes of the MV of S&M. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting Excellent command of terminology and well presented – understands and discusses convergence really well. There is sustained justified decision making links between the technologies used the product and audience reception.
This is a well considered documentary, well done.
